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Innovation is critical in our market and we pride ourselves on being the foremost pioneer for new developments in our category. We employ a large team of chefs who combine culinary excellence and knowledge of emerging food trends with detailed category and consumer insight to deliver sustainable innovation across all of our categories. This ensures that we stay one step ahead of food developments and keep our customers at the forefront of food trends and culinary innovation.

Our passion for food is clear across the business and includes both on-going quality improvements and new innovations. We have created quality improvements through our traditional products such as pork pies and hot pies; as well as reinventing popular favourites such as Quiche Lorraine.

And our innovation goes beyond our chefs. Our teams have also worked on new production methods to deliver new products. From an award-winning range of hot water crust pies based on a new slow cooking capability, to our unique methods to produce a runny or soft-set-centred boiled egg that maintains this quality even when re-heated, Addo Food Group is a pioneer in its chosen categories.