Strategy & Innovation

Our appetite for innovation drives everything we do. Every day, we aspire to be inspirational, shaping new ideas, developing category-defining products and priding ourselves on being the foremost pioneer in our sector.

Our celebrated team of chefs combine culinary excellence and an unrivalled knowledge of emerging food trends with detailed consumer insight to deliver sustainable innovation across all of our categories.

Creating the savoury favourites of tomorrow.

Our passion for food quality is self-evident across the business and ensures our customers are amongst the first to taste and experience delicious new ingredients, fillings and food ranges. We’re dedicated to creating the savoury favourites of tomorrow, whilst optimising quality across perennial favourites such as pork pies and reinventing the quiche lorraine category.

Caring about every consumer.

At the heart of it all, is a desire to meet and exceed expectations. Our commitment to consumers remains at the heart of everything we do, whether it’s an interesting twist on a traditional recipe or bringing on-trend ideas to every plate. In recent years, this has led to us being recognised as the leading manufacturer of Gluten Free in our category and as a seasoned performer across classic product ranges, including our sizeable success in reinventing the jumbo sausage roll as a vegan favourite.

The customer’s first choice.

Our desire to be the customer’s first choice supplier means that our natural instinct for innovation extends beyond our talented chefs, to every team in every business.

Every day, our people bring both pace and proactivity to our processes, developing efficient new production methods to deliver exciting new products. From an award-winning range of hot water crust pies based on a new slow cooking capability, to our unique technique for creating a runny or soft-set-centred boiled egg that retains its trademark softness even when re-heated, Addo Food Group is a pioneer in its chosen categories.

Savoury Egg