Vision & Values

Our Vision is to be agile, innovative & strategically aligned with our customers, driving category innovation & profitable growth

Our Core Purpose is to be a great place to work for our colleagues. The customers first choice supplier

Driving excellence

We challenge ourselves and others to excel and drive improvement.
We always ensure we are rigorous and take the most appropriate course
of action.

Delivering at pace

We act with speed, diligence and determination to be ahead of the game.

Doing the right thing

We demonstrate integrity and respect employees, customers and investors.

Keeping our promises

We deliver on our commitments in a timely manner, whilst being responsible to those around us.

Succeeding together

We have a common goal and respect others’ point of view. We have fun together, even when the challenges are high.

Addo transformation programme:

Quality culture



Innovation for growth

Lower cost supply chain


Customer alignment

Optimising footprint


Our transformation programme informs our progress and drives everything we do. We are continually looking at new ways to improve our processes and create innovate solutions in every area of our business.

Working together and inspiring each other to achieve more and deliver more every day.