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Vision & Values
Our Vision is to be agile, innovative & strategically aligned with our customers, driving category innovation & profitable growth
Our Core Purpose is to be a great place to work for our colleagues. The customers first choice supplier
Driving excellence
We challenge ourselves and others to excel and drive improvement.
We always ensure we are rigorous and take the most appropriate course
of action.
Delivering at pace
We act with speed, diligence and determination to be ahead of the game.
Doing the right thing
We demonstrate integrity and respect employees, customers and investors.
Keeping our promises
We deliver on our commitments in a timely manner, whilst being responsible to those around us.
Succeeding together
We have a common goal and respect others’ point of view. We have fun together, even when the challenges are high.
Addo transformation programme: