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Latest News from Addo Food Group

 

New Look for Addo’s Wall’s Savoury Pastry and Pork Farms Brands

Addo Food Group is to relaunch its Wall’s Savoury Pastry and Pork Farms brands later this month (April 2016) following a consumer-based strategic review.

The re-launch follows an extensive usage and attitudes (U&A) research project undertaken by the UK food group to help define the role of the two brands in the chilled savoury pastry category, build upon their market leading positions and stimulate incremental category growth.

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Is Christmas Day Stuffed?

The traditional Christmas Day dinner is coming off the menu for many Brits, with new research suggesting that festive frolickers are ditching it and investing their time and effort into the Boxing Day buffet, with over a third of folk (37%) enjoying Boxing Day the most over the holiday season.

 

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