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A chef from Stafford is set to become a small screen star this December by playing a key role in Asda’s #BecauseItsChristmas TV advertising campaign.

A chef from Stafford is set to become a small screen star this December by playing a key role in Asda’s #BecauseItsChristmas TV advertising campaign.

Ed Warren, 36, a development chef at Palethorpes Bakery, part of the Addo Food Group, in Market Drayton, was asked to feature in the commercial after creating a handcrafted sausage roll wreath for the retailer’s ‘Extra Special’ Christmas range.

The 30 second advert which will air nationwide from Monday 23rd November shows Ed and other top Asda chefs showcasing their mouth-watering festive party food.

Ed used his pastry expertise to create the handcrafted sausage roll wreath which is perfect for sharing at a Christmas party or event. The product consists of seasoned British pork sausage wrapped in buttery puff pastry and is hand finished with pastry stars and a sprinkle of black pepper. It took nearly eight months for Ed and his team of development chefs at Palethorpes Bakery to create and perfect and goes on sale at Asda stores nationwide from 9th December.

Ed Warren has worked for Addo Food Group for over four years and joined the company after gaining experience in a variety of culinary roles. From gastro pubs in the Midlands to restaurants in Greece, Ed has travelled to gain as much experience as possible that he now brings to Palethorpes Bakery.

Ed Warren, development chef at Palethorpes Bakery, said: ʺOver the years I have worked at some very different types of places, but I absolutely love that at Addo I can use my creativity and experience to develop really unique products. The highly skilled on-site development team are constantly creating new recipes and products and we are all incredibly passionate about what we do.”

ʺI couldn’t believe it when I received the call asking me if to feature in the advert. I’ve never done anything like it before but I had a great day filming with the team at Asda and I can’t wait to see it on TV – some my friends and family are even recording it!”

With a history that can be traced back to 1851, Palethorpes Bakery is one of the biggest employers in the local area, with 490 people employed at the site, and a further 200 at peak manufacturing times. Palethorpes Bakery produces 115 million products every year, including 55 million sausage rolls and 35 million hot eating pies.